Under the aegis of the International Year of Cooperatives (IYC), a landmark event was held yesterday by Verka Plant, Amritsar, graced by Hon’ble CM Bhagwant Singh Mann. The Chief Minister laid the foundation stone for the state-of-the-art ₹135 Cr Verka SFM Milk Plant in Amritsar, marking a major milestone in Punjab’s dairy sector. This modern facility is expected to boost milk processing capacity and strengthen the rural economy by empowering dairy farmers. The event also witnessed the launch of Verka’s new products Rabri, Milk Pouch, and Badam Milk, offering consumers wholesome, nutritious choices. Verka also unveiled its charming new mascot, Veera, symbolizing purity, trust, and the cooperative spirit that drives the brand forward.
Verka is proud to announce its initiative to provide sweetened milk weekly to students at 111 government schools and seven government-aided schools as part of the PM Poshan program starting next week. This effort aims to bolster students’ cognitive development and academic outcomes by addressing common nutritional deficiencies. Malnutrition and micronutrient deficiencies can lead to stunted growth, weakened immunity, and cognitive impairments, all of which regular milk consumption can help mitigate.
PM Poshan’s main objective is to tackle hunger and improve education by enhancing the nutritional status of eligible children in government and government-aided schools. Verka is deeply committed to supporting such a noble cause and remains dedicated to initiatives that foster the growth and development of India’s youth. Partnering with Tetra Pak, Milkfed Punjab’s Verka brand ensures that students in Chandigarh receive nutritious milk conveniently in Tetra pack cartons.
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Verka is thrilled to announce its first-ever collaboration with a movie, and what better debut than the much-anticipated Punjabi movie, Jatt and Juliet 3? The Punjab State Cooperative Milk Producers’ Federation Limited (MILKFED), commonly known as Verka, is proud to join hands with this beloved Punjabi movie series.
The third instalment of Jatt and Juliet stars the dynamic duo Diljit Dosanjh and Neeru Bajwa, who are back to charm audiences with their captivating chemistry. This romantic comedy is packed with witty one-liners, hilarious situations, and loads of humor, making it the perfect family entertainer and a delightful trip down memory lane for fans of the series.
As part of this exciting collaboration, Jatt and Juliet 3 will be prominently featured on Verka’s social media platforms, showcasing co-branded content from the lead actors that leverage Verka’s widespread appeal. Additionally, the movie is being promoted through a highly successful OOH campaign, reaching audiences far and wide.
Punjabi movies enjoy immense popularity not just in India but globally, and this collaboration is just the beginning. Verka is committed to partnering with films that make India proud on the world stage. Stay tuned for more exciting collaborations as Verka continues to support and celebrate the spirit of Punjabi cinema!
As Verka continue its collaboration with Punjab Kings as the Official Dairy Partner for the ongoing 17th edition of the Indian Premier League (IPL), which kicked off in March.
In celebration of this partnership and to demonstrate its support, Verka has launched special packaging featuring its Punjab Kings players. This initiative aims to further engage fans and enhance their experience during the exciting T20 season.
Verka, with a legacy of over 60 years, has been empowering farmers at the forefront. They’ve connected with over 6,000 societies, including 1,200 women’s societies, engaging more than 300,000 farmers. Similar to Punjab Kings’ relentless pursuit of cricket glory, Verka is dedicated to supporting dairy farmers, ensuring top-notch dairy production, and offering safe products at affordable rates.
Moreover, Verka stands ready to support its team in every possible way. Through initiatives like special packaging featuring Punjab Kings cricketers on Verka products, Verka is committed to continuing its unwavering support. Leveraging their deep Punjabi roots, from promoting local talent to fostering community engagement, their partnership aims to celebrate Punjab’s rich heritage while championing excellence on and off the field.
Verka, a renowned brand of milk and milk products from Punjab, is thrilled to announce collaboration with Punjab Kings in the capacity of Official Dairy Partner for the much-awaited 17th edition of the Indian Premier League (IPL), scheduled to kick off this March
This partnership is a momentous occasion as Verka joins forces with Punjab Kings for the first time, with the goal of inspiring millions of fans and representing the nation’s tastes, dreams, and aspirations.
Amidst the excitement of the T20 season, the alliance between Punjab Kings and Verka promises to enrich the league experience with a strong focus on quality, community spirit, and shared values—fundamental principles deeply ingrained in Verka’s ethos since its inception.
Verka’s products will feature the images of stalwart of Punjab Kings players, adding to the excitement and engagement among cricket enthusiasts, fans and the loyal clientele of brand Verka.
Dr. Kamal Kumar Garg, Managing Director of Verka, Milkfed Punjab, expressed enthusiasm about the partnership, stating, “We are thrilled to embark on this exciting journey with Punjab Kings as their official dairy partner for IPL 2024. This collaboration not only celebrates our shared roots in Punjab but also emphasizes our mutual commitment to excellence. Both Verka and Punjab Kings embody the vibrant spirit of Punjab, which is known for its rich culture, strong community bonds, ethos, high values and unwavering dedication to success. Together, we aim to promote unity, quality, and community support, reaffirming our steadfast commitment to the people of Punjab and beyond.”
Commenting on the association, KPH Dream Cricket Limited CEO Satish Menon said, “We are delighted to have leading brand Verka as our official Dairy partner. Their contribution to Punjab, is well known and we are sure that this association will further strengthen the connect with our fans.”
With a legacy spanning over 60 years, Verka has been at the forefront of empowering farmers throughout its journey. Verka has successfully connected with over 6,000 plus societies, including 1,200 plus women’s societies, engaging an extensive network of 3 lakh plus farmers. Just as Punjab Kings relentlessly pursue glory on the cricket field, Verka is committed to the socio-economic cause of dairy farmers, excellence in dairy production and promotion of safe products at the most cost-effective rates. This partnership is going to go long way.
Verka’s latest offerings like Fruit Yogurt 100g cups in Blueberry, Strawberry & Mango varieties, UHT milk with 90 days shelf life and 1 Litre Tetrapak Cream with 120 days shelf life were launched by Hon’ble S. Bhagwant Mann, Chief Minister Punjab on 22.08.2023. Verka is always committed to provide latest products to its consumers, while providing best remunerative price to its pourer members.
Hon’ble Chief Minister Punjab, Sh. Bhagwant Mann, along with other dignitaries visited the Verka, Milkfed Punjab Stall at the 5th Progressive Punjab Investors Summit at ISB, Mohali which was held from 23.02.23 to 24.02.23.
The purity & aroma of VERKA, Milkfed Punjab reaches the biggest Food & Business event in the world, the Gulfood Dubai, 2023. Gulfood is an annual event where the global food industry meets to benchmark price, quality, service, reliability and consistency. The stall of VERKA in India Pavilion was led by Honb’l Chairman Milkfed Punjab, […]
With an objective of holistic development of farmers of Punjab and further robusting Verka brand amongst the masses, Inauguration of brand new processing plant and butter plant installed with an investment of 105 crores at Verka Ludhiana dairy was inaugurated on 19.10.2022 by Hon’l Chief Minister of Punjab, S. Bhagwant Mann. The new plant boasts of milk processing capacity of 9 lakh liters daily, along with handling capacity of 10 metric tonnes of butter per day.
Milkfed has bagged the award for Most Impactful Project for setting up of an Aseptic Milk Packaging Unit during State Credit Seminar organised by Rashtriya Krishi and Gramin Vikas Bank.
The first phase of Verka Mega Dairy at Bassi Pathana was inaugurated on 17.11.2021. The project has been completed at a cost of Rs. 138 crore with milk handling capacity of 2 lacs Litres per day. The project shall facilitate packaging of 6 months long shelf life milk and cream in tetra pack. The project was financed under Rural Infrastructure Development Fund (RIFD) scheme and has been undertaken by National Dairy Development Board (NDDB) on turnkey basis. The objective of the project is to establish state-of-art energy efficient aseptic milk processing and packaging plant of 2 LLPD capacity with an aim to provide optimum remunerative value of milk supplied by milk producers and also to provide quality milk to the consumers in aseptic packaging.
In tough times of lockdown during COVID19 pandemic, Verka assisted all its consumers with door to door distributor system, providing Milk, dahi, lassi, paneer, kheer, Ghee, Tetrapack, Butter etc at their doorsteps. It is also noteworthy that Verka was among the leading national brands of the dairy sector which have been recognized by the Union Government’s Animal Husbandry Department for ensuring the availability of dairy products to the common people during the lockdown period. The services of Verka staff were applauded and appreciated by all its consumers.
The newly established Fully Automated Fermenting Dairy Unit was inaugurated at Verka Mohali Dairy on 17.11.18 which shall help increase the production capacity of all fermented products like Dahi, Lassi etc.
On the occasion of World Milk Day, Verka Mohali Dairy received the prestigious Innovation Award at National Dairy Development Board (NDDB) held at Anand, Gujarat.
In a prestigious event held at New Delhi dated July 20th, 2017, 04 Verka dairies, viz. Jalandhar, Ludhiana, Patiala and Mohali were awarded the Quality mark issued by NDDB, which is awarded to only those dairy units that adopt food safety and quality management systems for milk and milk products and adhere to parameters given in the guidelines of quality mark. The certificate has definitely provided a unique brand identity and competitive edge to Verka Brand, which is committed to provide its consumers safe and quality products. The quality mark logo was unveiled by Union Minister for Agriculture and Farmer Welfare Sh. Radha Mohan Singh at Krishi Bhawan, New Delhi.
Sh. B.R.Madan, GM Verka Jalandhar Dairy receiving the Quality Mark Certificate
Sh. Sanjay Kumar, Verka Ludhiana Dairy receiving the Quality Mark Certificate
Sh. M.K.Madan, GM Verka Patiala Dairy receiving the Quality Mark Certificate
