Launch of Verka’ Mascot : Veera

Under the aegis of the International Year of Cooperatives (IYC), a landmark event was held yesterday by Verka Plant, Amritsar, graced by Hon’ble CM Bhagwant Singh Mann. The Chief Minister laid the foundation stone for the state-of-the-art ₹135 Cr Verka SFM Milk Plant in Amritsar, marking a major milestone in Punjab’s dairy sector. This modern facility is expected to boost milk processing capacity and strengthen the rural economy by empowering dairy farmers. The event also witnessed the launch of Verka’s new products Rabri, Milk Pouch, and Badam Milk, offering consumers wholesome, nutritious choices. Verka also unveiled its charming new mascot, Veera, symbolizing purity, trust, and the cooperative spirit that drives the brand forward.